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Genius Sports forms exclusive data partnership with Adriatic Basketball Association

Author:  George Smith
Leading European basketball league signs official data and technology deal to drive fan engagement and new revenue streams
Genius Sports will enable the ABA League to take control of their official data

The Adriatic Basketball Association has formed an exclusive global data and technology partnership with Genius Sports.

As the leader in sports data technology, commercialisation and distribution services, Genius Sports will enable the ABA League to take control of its official data in order to drive fan engagement levels, increase commercial returns and enhance day-to-day operational efficiency.

Genius Sports will provide the ABA League with FIBA LiveStats. Powered by Genius Sports’ global network of accredited highly trained courtside statisticians, FIBA LiveStats is the premier live statistics collection tool in world basketball, used by over 200 leagues and federations worldwide.

Fans of the ABA League will be provided with rich analytical data, delivered across a wide range of applications. They can keep up with the events of each game via Genius Sports’ GameCentres, which provide rich box score statistics, visual shot charts and detailed play-by-play commentary, bridging the gap between action and audience.

Utilising its 24/7 bet monitoring system, Genius Sports has also signed an information sharing agreement to help safeguard the integrity of the ABA League competitions from the threats of match-fixing and betting-related corruption.

Krešimir Novosel, Director of the ABA League said: “It is our great pleasure to reach an agreement in partnership with Genius Sports. Together, we look forward to making the ABA League even more exciting for our large base of passionate fans, enabling them to engage with the games across multiple new digital applications.”

Steven Burton, Managing Director of Genius Sports, said: “Enabling our partners to own and fully exploit their data is fundamental to what we do at Genius Sports. By providing the ABA League with proven technology and a highly customisable open data system, we look forward to helping them realise the full potential of their official data and help grow the game of basketball across Europe.”