Genius Sports expands The Sun partnership with interactive games to power the Dream Team Games Hub
By Genius Sports Press | 17 Aug 2023
- Genius Sports is extending its partnership with The Sun, to power a new expanded offering of The Sun’s Dream Team Games Hub, delivering a full suite of interactive free-to-play games
- Expanded agreement builds on seven-year partnership between Genius Sports and The Sun
- As a leading supplier of Premier League low latency data to the global betting industry, Genius Sports’ technology to provide official sports betting partners with access to the Dream Team Games Hub
Genius Sports Limited (“Genius Sports”) has extended its long-term partnership with The Sun to power The Sun’s new Dream Team Games Hub.
As the new interactive gaming platform for millions of football fans around the world, the Dream Team Games Hub will become the official home for a full range of free-to-play games. This includes the long-standing Dream Team Fantasy Football which is one of the largest commercial fantasy football games with over 430,000 unique players and over four million social followers. Genius Sports will also provide a dedicated US version for The-Sun.com, helping to grow the game’s global reach and attract new players.
For the 2023/24 Premier League season, the Dream Team game will benefit from a ground-breaking design that includes a completely new interface and dozens of features designed to deepen fan engagement. In addition, the new Games Hub will feature Score Predictor and Higher or Lower games that will test fans’ football knowledge to continuously drive engagement. The Dream Team Games Hub is a fully interactive gaming platform that rewards fans with performance-based badges and trophies, all designed to heighten competition amongst fans and friends alike.
Genius Sports is the trusted free-to-play partner of some of the largest leagues and federations in world sport, including the NFL, MLB, ECB and European Tour. Through its Genius Marketing Suite, Genius Sports will also help to drive new players to the Dream Team Games Hub, using data-driven marketing technology to run highly targeted programmatic campaigns.
Tim Reynolds, Betting & Gaming Business Director at The Sun, said: “We are rightly proud of the success of The Sun’s Dream Team Fantasy Football game, which engages millions every year. Extending our partnership with Genius Sports allows us to take the next step in broadening and deepening engagement with the Dream Team Games Hub.”
Judd Goldstein, Head of Sports Fan Engagement at Genius Sports, said: “In partnership with The Sun, we have built one of the most advanced interactive gaming platforms in world sports. The Dream Team Games Hub will create year-round engagement from football fans worldwide for The Sun and its partners, delivering incredible levels of interaction through gamification.”