- Extended partnership to explore full capabilities of GeniusIQ, powering breakthrough innovations across performance, automated offsides and augmented broadcasts.
- Argentina are the reigning men’s FIFA Men’s World Cup champions with the Liga Profesional de Fútbol one of the premier leagues in world football.
- Genius Sports holds the international video streaming rights for Argentine first division football until 2030.
The Argentine Football Association (“AFA”) and the leading global technology company, Genius Sports (NYSE:GENI), have presented the next steps of their long-term strategic alliance in the United States.
At an event held in Miami, AFA and Genius Sports provided details on the upcoming projects for this long-term partnership.
AFA has extended Genius Sports’ exclusive rights to capture, process and distribute video to sportsbooks and media globally for all competitions including the Liga Profesional de Fútbol and the Copa Argentina as well as fixtures for the men’s and women’s national teams.
Genius Sports provides its sportsbook partners with access to the fastest, most accurate data on Argentine football as well as immersive streams through its ground-breaking BetVision solution. BetVision is the world’s first immersive sports betting solution combining low latency streams with integrated betslips, statistics, broadcast augmentations and more.
In this framework, with the aim of strengthening the relationship and expanding this alliance, AFA and Genius Sports presented a new phase that will incorporate different technologies to Argentine football, with the goal of bringing fans even closer with augmented reality content, real-time statistics, and various technological attractions that can enhance the experience of Argentine fans around the world.
Through this agreement, AFA and Genius will begin working together to enhance Argentine football content worldwide and reach new audiences through GeniusIQ, Genius Sports’ next-generation data and AI platform.
Regarding this topic, Leandro Petersen, Commercial and Marketing Director of AFA, highlighted: “For eight years, we have been working with a clear and concrete objective: to transform the AFA brand into a leading brand in the sports industry, developing strategic markets, adding new commercial digital partners around the world, and generating new revenue through technology. In this line, Genius Sports is the right partner to give Argentine football a leap forward in its content quality and bring fans closer to new products, all over the world. We are convinced that new audiences require us to think about generating different and digital appeals, and we can achieve this with Genius Sports.”
Steven Burton, Chief Partnerships Officer at Genius Sports, stated: “Extending our partnership with the Argentine Football Association, the reigning men’s FIFA World Cup champions, is a testament to the quality, scale and reliability of Genius Sports’ solutions. We’re excited to take our BetVision solution for sportsbooks to another level through more top-tier football content while exploring opportunities to implement GeniusIQ across Argentinian football.”
