The ultimate guide to advertising in American football
Discover new ways to connect with football fans using data, not guesswork.
Activate smarter across connected TV, social and programmatic buys
With games scattered across broadcasters and fans active on multiple screens, American football has become an intricate multi-platform ecosystem. For advertisers, that means more opportunities as well as more complexity.
Download our playbook, which combines data and real-world examples to break down who today’s American football fan is, how they consume media and which creative strategies deliver results.
Inside the playbook...
Meet today’s football fan
A close-up on who they are, how they spend, and where the global growth is happening.
Where fandom lives
A breakdown of how fans consume content across Connected TV, social, and a diverse range of digital platforms.
Maximising reach
Strategic approaches to solving fragmentation and optimising audience reach across both broadcast and digital platforms.
Creative that clicks
New ad formats, from dynamic creative to gamification.
Customer Stories
Winning teams. Built on Genius.
300
400+
300
Sports partners
140
150+
Countries using our tech
20+
30
Years working with sports
