Plan your campaigns around the biggest sports events
The 2026 sports event calendar is a goldmine for brands aiming to connect with fans.
We’ll help you navigate the unscripted drama, last-minute victories, and crushing defeats across the globe, with the goal of creating memorable campaigns that resonate.
Let’s work together to make sure your brand is part of the conversation.
Sports event calendar: When you can capitalize this year
2026 offers consistent opportunities to reach fans in live, high-impact environments. Here’s where brands can activate to drive relevance, engagement and measurable outcomes.
Men's FIFA World Cup
The FIFA World Cup delivers unmatched reach and cultural impact. With soccer’s growing popularity around the world, the tournament creates a powerful moment to connect with diverse, engaged audiences at scale.
NFL
The NFL continues to set the standard for live sports engagement, from drafts through the postseason, with consistent, high-value audiences and a reliable environment to capture attention and drive action.
European Football
With Premier League, La Liga, Serie A, Bundesliga and Champions League, the combination of domestic and continental play creates year-round visibility and some of the most watched moments in sport.
WNBA
The WNBA sits at the intersection of sport, culture and fashion, driven by players who shape conversation on and off the court, giving brands a clear way to connect with engaged fans on a more personal level.
US Open
This is tennis at its most energetic, set against a New York backdrop that blends sport, music and celebrity. Night sessions, packed crowds and player personalities create a distinct atmosphere, drawing consistent global attention.
NHL
The NHL is defined by speed, physicality and a relentless schedule that keeps fans locked in. Intense rivalries and local loyalty fuel engagement, turning every game into a must-watch moment.
Customer Stories
Winning teams. Built on Genius.
300
400+
300
Sports partners
140
150+
Countries using our tech
20+
30
Years working with sports
