Partner Success Story

Asian Football Confederation

The Challenge

The Asian Football Confederation (AFC) required a system for its 47 Member Associations that would allow for the efficient and digital management of competitions.

Previously, competitions were being managed through inefficient, paper-based systems that were heavy on time and resources and prevented Member Associations from compiling years’ of historic data.

The AFC wanted to provide a proven system that would be scalable, easy to implement, regardless of each member’s size and internet connectivity status, and enable them to distribute official competition information to fan-facing platforms.

Our Solution

In October 2016, Genius Sports was selected to provide the AFC with a leading Competition Management System (CMS). Both parties wanted to equip Member Associations with highly integrated software to drive their digital transformations and save league administrators valuable time.

To support the development of each Member Association and help provide a complete management solution, Genius Sports’ system had to be fully integrated with FIFA Connect, the world governing body’s programme for digitally registering all football stakeholders.

The Result

6 The CMS is playing a crucial role in supporting the development and modernisation of multiple Member Associations.

The AFC is enabling each Member Association to take control of their data and publish official competition information, such as fixture lists and results, straight to their league websites.

To maximise the system's value, Genius Sports and the AFC have provided a series of regional and country specific workshops as well as individual reports.

The Result

We are committed to providing tools to Member Associations to enable them to operate with optimum efficiency. Managing competitions and collecting and distributing data to fans, sponsors and media is crucial for all our Member Associations.

We are delighted to be working with Genius Sports who are helping plan and manage our competitions in a workflow-driven, modern and paperless way.”