The Champions League Playbook for Advertisers
For brands, the Champions League is an unmatched opportunity to engage with audiences across every generation, country and platform. But competition for attention is fierce.
Reach Champions League fans across every screen
From a legendary goal, to a heroic save or a piece of viral commentary, the Champions League is defined by key moments. These emotional flashpoints don’t just happen on TV; they immediately become the next wave of social highlights, memes and fan discussions.
Our playbook shows you how to integrate your brand into these conversations as the tournament unfolds.
Inside, you’ll find:
Fan insights
Who today’s Champions League viewers are and how behaviours differ across the US, UK and across Europe.
Engagement shifts
How streaming, social and gaming are reshaping football fandom.
Solutions to channel fragmentation
Practical strategies to connect with fans across broadcasters and platforms.
Creative innovation
Examples of dynamic ads, augmented highlights and gamified formats that capture attention.
