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<p data-start="0" data-end="233" data-is-last-node="" data-is-only-node=""><strong>Choosing the right odds API is crucial for any sportsbook operator looking to maximise profits, improve engagement, and scale efficiently—this guide breaks down the key factors to consider when selecting the best sportsbook supplier</strong></p>
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<p>Betting odds are the centrepiece of any sportsbook. They directly impact the profitability of an operator, and whether bettors decide to place a bet or not.</p>
<p>It’s commonplace for sportsbook operators to offer betting odds on thousands of sports fixtures each day, with hundreds of market-types available on each sporting event &#8211; from “Match Result” to “Total Goals Over / Under”. Leading sportsbook operators like Bet365 offer <a href="https://www.bet365partners.com/en/aboutus">600,000 events per year</a>, an average of over 1,600 fixtures per day.</p>
<p>This requires sophisticated automation technology, odds API feeds and relationships with specialist third-party odds providers.</p>
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<h2><span class="TextRun Highlight SCXW160006253 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW160006253 BCX0">Odds APIs</span></span><span class="TextRun SCXW160006253 BCX0" lang="EN-US" xml:lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW160006253 BCX0"> and what they mean for your sportsbook</span></span><span class="EOP SCXW160006253 BCX0" data-ccp-props="{}"> </span></h2>
<p><span data-contrast="auto">An </span><span data-contrast="auto">odds API </span><span data-contrast="auto">is software provided <a href="https://www.geniussports.com/sportsbooks/">by a supplier</a> that feeds odds probability data into your sportsbook. It delivers pre-match or in-play betting odds to display on your sportsbook website, app and retail terminals.</span><span data-ccp-props="{}"> </span></p>
<p><span data-contrast="auto">But not all </span><span data-contrast="auto">odds APIs</span><span data-contrast="auto"> are built in the same way. Each </span><span data-contrast="auto">odds feed</span><span data-contrast="auto"> provider’s APIs will deliver odds curated in different ways, for example, unique algorithms, also known as trading models.</span><span data-ccp-props="{}"> </span></p>
<p><strong>Choosing a high quality sportsbook API feed benefits your sportsbook in a number of ways: </strong></p>
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Accurate, up-to-date odds help to deliver stable, consistent profit margins across each outcome and each sporting fixture in the long-run. Specialist odds providers have the technology, expertise and algorithms to deliver this at scale.

More pre-match and in-play betting opportunities, with the lowest possible suspension time, means more events and markets for customers to bet, which is key to the online sports betting experience.

With the right odds API, your sportsbook can provide customers with 24/7 betting coverage, across all time zones, that is otherwise not manually possible.  

Using odds API feeds reduces the need to hire vast internal trading teams. Third-party odds providers allow you to add odds for specific sports to match your existing trading setup, and even outsource all of the operations relating to odds creation and management.  

Each international betting territory has different betting trends and customer preferences. Selecting the right odds API feed ensures you can build the ideal product for the most crucial betting sports in your region.

Odds APIs Explained | How to choose the right sportsbook supplier

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