Sportsbooks

Rewrite the rules
of your sportsbook

Drive profits up and keep costs down. Whether you’re looking to trade in-house or outsource more of your sportsbook operations, Genius Trading Services, our Data & Odds APIs and engagement tools provide everything your sportsbook needs to succeed.

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Welcome to the future of sports betting

Genius empowers the biggest betting and gaming operators to optimise operations, cut costs and keep winning, with game-changing Data & Odds APIs, Genius Trading Services and marketing tools in one place.

Boost profits with the best Data & Odds APIs.

Increase margins with the sharpest Data & Odds APIs in the business. Get low-latency live feeds across pre-match and in-play, straight from stadiums. Maximise uptime and offer every market-type you need, from the NFL and EPL to 400+ leagues globally.

Genius Sports' platform providing live data and odds for dynamic sports betting experiences

Grow your sportsbook to new heights, with managed trading

Save costs by outsourcing your sportsbook pricing and risk management. All while retaining total control of your strategy. With 20 years’ experience and over 500 global experts, we drive profits for more than 300 sportsbooks around the world. Stay ahead with the best trading tech in the game.

Keep players coming back for more

Build your player base with an intelligent, data-led approach. We combine omnichannel media buying and dynamic creative optimisations to deliver incremental performance, not just discounts. Our strategy acquires, engages, and retains high-value players, and gives giving you control over brand metrics and player lifetime value.

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“Genius has added a unique dimension to our product, differentiating our brand and driving new player acquisition and in-play action.”
Jan Tipsport
Jan ČumpelíkChief Marketing Officer
Discover the future of play

Learn more about how you can reach and activate sports audiences.