The Brief
As Wrexham AFC continue to raise standards on and off the pitch, the club’s first-team analysis department set out to create a faster, clearer and more connected way of working.
Supporting the coaching staff and players means turning match footage, tracking data and opposition insight into simple, actionable information. Working with Genius Sports, Wrexham wanted to:
The Challenge
As every Championship team finds out, the sheer amount of games, and the quick turnaround between them, is a major barrier to progress on the pitch.
For Wrexham, the challenge was not simply having access to more information. It was making that information useful. Video, data and tracking outputs needed to be searchable, comparable and easy to turn into coaching messages.
The Solution
Wrexham use Genius Sports’ Performance Studio as a central platform for smarter performance analysis.
By bringing video, data and visualisation tools into one place, Performance Studio helps the analysis team move quickly from question to evidence to coaching output.
Performance Studio gives Wrexham’s analysts a faster and clearer way to support the first-team environment.
The Result
Last season, their first in the Championship culminated in narrowly missing out on the playoffs and a memorable FA Cup run – a sensational achievement.
Performance Studio helped deliver a more connected analysis process: faster preparation, sharper feedback and a stronger link between data, video and on-field performance.
Watch the behind-the-scenes interview with Wrexham AFC First Team Performance Analysts Kyle Crutchley, George Parkinson and Oli Staines.
