Next-generation storytelling
Immersive Sports
Give fans a deeper understanding with data-led storytelling integrated into their viewing experience.
Live & Post-Game Content
Engage viewers for longer with more immersive streams, replays and highlights.
Tailor For Every Audience
Unlock fresh ways to engage existing and entirely new audience cohorts.
What is Augmentation?
Imagine being able to transform a single sports broadcast into a different experience for every single sports fan. That's what Augmentation enables. It's the tech behind the personalised future of sports consumption.
Tell engaging stories with data
Help fans understand tactics and performance on a deeper level. Add augmented insights, graphical analysis and stats that bring to life unfolding storylines in the game. All automated.
New: First-of-its-kind Madden NFL Cast
Genius Sports powers immersive, data-driven alt-broadcast blending video game and live action
Help fans understand tactics and performance on a deeper level. Add augmented insights, graphical analysis and stats that bring to life unfolding storylines in the game. All automated.
New: First-of-its-kind Madden NFL Cast
Genius Sports powers immersive, data-driven alt-broadcast blending video game and live action
The possibilities are infinite. What will you create?
We use AI and computer vision to create the ultimate digital replica of a physical match. This enables alternate or themed broadcasts – and unlocks true personalisation.
Did you know?
Genius enhances live EPL broadcasts in over 185 countries with rich tracking data insights and data-driven augmentations.
We use AI and computer vision to create the ultimate digital replica of a physical match. This enables alternate or themed broadcasts – and unlocks true personalisation.
Did you know?
Genius enhances live EPL broadcasts in over 185 countries with rich tracking data insights and data-driven augmentations.
Put brands in the game with augmented sponsorship
Real-time augmentation tech combines rich tracking data with AI to create new sponsorable assets on live broadcasts, replays and highlights.
Real-time augmentation tech combines rich tracking data with AI to create new sponsorable assets on live broadcasts, replays and highlights.
Frequently Asked Questions
Augmentation is powered by GeniusIQ, our real-time intelligence platform that turns raw sports data into live, actionable insights.
GeniusIQ utilises advanced AI and machine learning to detect patterns, interpret game flow, and highlight key moments as they occur. From a perfectly timed through ball to a shift in team shape, GeniusIQ understands what matters—and when.
These insights are then transformed into dynamic visual overlays, including player trails, shot paths, speed bursts, and tactical animations, which appear directly on the live broadcast.
This creates an immersive fan experience and offers brands a unique, prominent avenue to engage their audience through altcast and augmented reality ads.
