Grab attention with creative that auto adapts
Overcome Creative Fatigue
Dynamically tailor your messaging and visuals to each fan's unique interests, favourite teams, and recent behaviours. Deliver personalised experiences that resonate and drive conversions.
Streamline Creative Production
Utilise dynamic templates and automated decisioning tools to effortlessly generate thousands of ad variations, freeing you to focus on strategy and optimization.
Optimise Every Ad
A/B test individual elements within your ads. Leverage real-time data and predictive analytics to optimise creative and personalise fan experiences.
Automate contextual ads for every channel
Performance hinges on tailoring ads to your audience. Automate your creative with sports data and contextual data triggers to dynamically create multiple versions, formats and placements in seconds.
Did you know?
By working with Genius you get access to the best sports data, meaning your ad creative updates instantly as sporting events occur.
Performance hinges on tailoring ads to your audience. Automate your creative with sports data and contextual data triggers to dynamically create multiple versions, formats and placements in seconds.
Did you know?
By working with Genius you get access to the best sports data, meaning your ad creative updates instantly as sporting events occur.
Start with a personalised approach
Every fan is unique. Leverage our self-serve platform or managed service to effortlessly craft and deliver dynamic ads fueled by real-time game data, encouraging deeper interaction and boosting click-through rates.
Every fan is unique. Leverage our self-serve platform or managed service to effortlessly craft and deliver dynamic ads fueled by real-time game data, encouraging deeper interaction and boosting click-through rates.
AI-powered creative: predict, optimise, conquer
Eliminate the guesswork with AI-powered creative analysis that predicts ad effectiveness and maximises ROI.
Eliminate the guesswork with AI-powered creative analysis that predicts ad effectiveness and maximises ROI.
"The results speak for themselves. The Genius Creative platform helped us increase awareness and table bookings, while saving us precious time and resource."
Frequently Asked Questions
Dynamic creative is an ad personalisation tool that lets brands automatically tailor their messaging, visuals, and calls-to-action based on real-time sports data, audience segments, and campaign objectives. Instead of producing a single static ad, you create a flexible template with dynamic placeholders—such as player names or team logos—that are filled in based on real-time conditions.
Powered by Genius Sports’ official data rights, the platform taps into thousands of games globally across different types of sports. For example, if a player scores, your ad can update with their photo or stat line, or a team-related promotion.
This approach not only saves hours of manual creative work but delivers relevant, timely content that fans care about, driving to better engagement, stronger emotional resonance, and higher ROI across your campaign channels.
