Know your fans. Reach your audience. Across every screen.
Verified Fan-First Data
Our unique partnerships with teams and leagues provide unmatched audience insights.
Flexible Campaign Management
Execute campaigns across various buying models (CPA, CPC, CPM, CPI, FTD) using our self-serve platform or managed service.
Premium Sports Inventory
Secure sought-after ad placements and discover unique opportunities in our curated marketplaces, tailored to specific sports and events.
Own the moment. Drive campaign success.
In sports, timing is everything. Our platform empowers you to capitalise on key moments in the sporting calendar with data-driven strategies and real-time optimisation - across display, social, CTV, DOOH, native and audio.
In sports, timing is everything. Our platform empowers you to capitalise on key moments in the sporting calendar with data-driven strategies and real-time optimisation - across display, social, CTV, DOOH, native and audio.
People-based marketing for sports fans
Connect with your target audience across platforms and devices. Target fans based on team affinity, online behaviour, purchase history, and location data.
Connect with your target audience across platforms and devices. Target fans based on team affinity, online behaviour, purchase history, and location data.
Turn data clarity into actionable insights
Gain a clear understanding of your campaign performance and make informed decisions that drive success. FANHub addresses key challenges marketers face by unifying fragmented fan data and extending your reach across all screens.
Gain a clear understanding of your campaign performance and make informed decisions that drive success. FANHub addresses key challenges marketers face by unifying fragmented fan data and extending your reach across all screens.
"Genius Sports were instrumental in driving awareness and ticket purchases for our Indy500 events. Their media buying solution helped us connect with racing fans through access to precise audience data and impactful ad placements."
Frequently Asked Questions
Programmatic advertising in sports is the automated, data-driven buying and selling of digital advertising space, precisely tailored to reach sports audiences. It differentiates itself from general programmatic platforms by being built specifically around the unique behaviours, passions and real-time engagement patterns inherent to sports fans.
This advanced approach connects rich audience data with premium ad inventory across all digital channels, including connected TV (CTV), mobile, social, display, audio and digital out-of-home (DOOH). Advertisers can target fans based on their team affiliations, location, interests and real-time in-game activity.
A key differentiator in sports programmatic is the ability to leverage live game events. Ads can be triggered dynamically by signals—like a goal, a timeout, or a significant play—ensuring they appear when fan attention and emotional engagement are at their peak.
When looking for a partner in this space, it’s crucial to seek an advertising solution that is deeply rooted in sports, possessing the expertise and experience from a global perspective. Such a partner will have the technical capabilities and relationships to authentically infuse your brand into the game and the fan experience, ensuring your message is not just seen, but genuinely felt.
