The Genius Edge: Harry Kane the hot bet as BetBuilder delivers strong Euros

By James McKiernan | 12 Jul 2021

As with previous major football tournaments, we saw huge volumes of same-game-accumulator bets placed during Euro 2021.

Across our sportsbook customer base, the average odds of a BetBuilder selection this summer was 32/1 - while the biggest winner scooped a 600/1 four-fold when Denmark faced Russia in Group B.

Overall, the average expected margin per same-game-acca was 35% and punters included on average 3 to 4 selections per bet.

Acca betting peaked late on thanks to England's run

Now an established product, these figures are a regular occurrence but it's easy to forget BetBuilder only really rose to prominence at the 2018 World Cup.

Unsurprisingly, July 11’s final between Italy and England was the most bet-on fixture of the tournament, followed by England’s semi-final victory against Denmark and Italy’s penalty shootout win over Spain.

England’s quarter-final against Ukraine was the fourth most bet on match, with its 0-0 draw with Scotland in Group D in at fifth.

Match Result was the most popular BetBuilder market-type alongside Total Goals (2nd) and Team Corners (3rd).

Kane backed despite slow start

England captain Harry Kane was the most backed ‘Player Goalscorer’ at the Euros, despite failing to score in the group phase. Punters continued to support the striker by including him in selections as he found form through the knockout games.

Meanwhile, champions Italy impressed from day one, cruising past Turkey 3-0 in their opener and Lazio frontman Ciro Immobile was also a highly-popular selection. He was the second most backed ‘Player Goalscorer’ pick behind Kane.

England winger Raheem Sterling ranked third after a strong showing that saw him make UEFA’s team of the tournament. England and Italy were the most bet on teams, followed by Denmark.

Punter lands 600/1 shot in Group B

The 600/1 BetBuilder winner picked an amazing selection consisting of:
  • Joakim Maehle to score anytime (90 mins)
  • Correct score – Denmark 3-1 (2nd half)
  • Fedor Kudryashov to be carded (90 mins) Over 6.5 Total Corners (90 mins)


The Genius Edge is a content series created by our betting experts, designed to help you run a better sportsbook by giving you the big picture with valuable stats, insights and analysis.

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