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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola-_team-talk.png" sizes="auto, (max-width: 2188px) 100vw, 2188px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola-_team-talk-1.png 2188w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola-_team-talk-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola-_team-talk-1-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola-_team-talk-1-768x548.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola-_team-talk-1-1536x1096.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola-_team-talk-1-2048x1461.png 2048w" alt="" width="2188" height="1561" /></p>
<h2>Team talk</h2>
<p>The 2022 FIFA World Cup was one of the most-watched sporting events of all time. Coca-Cola, one of the world’s largest brands and an official FIFA sponsor, saw an opportunity to connect with sports audiences at the tournament by dominating the social media conversation.</p>
<p>Focusing on the MENA region, Coca-Cola’s partnered with Genius Sports and EssenceMediacom to target millions of football fans across Facebook and Instagram using our <a href="https://www.geniussports.com/engage/fanhub/">FANHub</a>.</p>
<p>Coca-Cola’s brief:</p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Dominate the 2022 FIFA World Cup social media conversation</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Stay top-of-mind with hyper-relevant content in four languages</li>
<li data-leveltext="" data-font="Symbol" data-listid="3" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Drive purchase intent and ad recall by targeting fans before, during and after games</li>
</ul>


<h2><img loading="lazy" decoding="async" style="font-size: 16px;" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_tactics.png" sizes="auto, (max-width: 2188px) 100vw, 2188px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_tactics-1.png 2188w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_tactics-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_tactics-1-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_tactics-1-768x548.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_tactics-1-1536x1096.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_tactics-1-2048x1461.png 2048w" alt="" width="2188" height="1561" /></h2>
<h2>Tactics</h2>
<p>Genius Sports worked with Coca-Cola and its agency partners to design and automate data-driven creative in four sizes and formats. Using 28 pre, live and post-game triggers, such as live match scores and kick-off countdowns, each creative auto-updated with dynamic sports messaging to engage fans.</p>
<p>Meanwhile, thanks to an API integration with Meta, our live World Cup data feeds enabled Coca-Cola to trigger over 3,000 ads at precise moments, such as after a goal and at half-time. Each ad was served in the local language across territories.</p>
<p>Unlike many other brands competing for share of voice, Coca-Cola continuously won fan attention at key times thanks to its contextual and sports data-driven campaign approach.</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_final-result.png" sizes="auto, (max-width: 2188px) 100vw, 2188px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_final-result-1.png 2188w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_final-result-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_final-result-1-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_final-result-1-768x548.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_final-result-1-1536x1096.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-coca-cola-customer-story_cocacola_final-result-1-2048x1461.png 2048w" alt="" width="2188" height="1561" /></p>
<h2>Final result</h2>
<p>Coca-Cola&#8217;s FIFA World Cup campaign hit targets across every key indicator, including awareness, fan affiliation and brand preference in the MENA region.</p>


Coca-Cola scores 10% CTR rise at FIFA World Cup

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