Contact Sales

Join an all-access webinar with our Chief Product Officer and Global Partnerships Director on Weds June 18th. Discover how BetVision is setting a new standard for in-play sports betting.

Register now 

BetVision for Soccer – available now on 120+ leagues. Discover the future of in-play betting.

<ul>
<li>Exclusive rights to capture and distribute official data and video streams to sportsbooks from every Serie A, Coppa Italia and Supercoppa Italiana game.</li>
<li>Low latency streaming available to sportsbooks outside Italy via Genius Sports’ ground-breaking BetVision platform.</li>
<li>Serie A joins world class portfolio of Premier League and France Ligue 1 cementing Genius Sports as the global leader in live football content for sportsbooks.</li>
<li>Ensuring security of supply, this exclusive partnership will enhance the value of the richest data sets available from one of the most prestigious football leagues in the world.</li>
</ul>
Genius Sports Limited (“Genius Sports”) (NYSE:GENI) has agreed an exclusive partnership with Serie A to capture, distribute and commercialise official data and low latency betting video streams from Italy’s top football competitions through the 2028/29 season.
This landmark agreement grants Genius Sports exclusive rights to every Serie A, Coppa Italia and Supercoppa Italiana fixture, delivering the fastest, most accurate, secure data and premium video to its global network of sportsbook partners. Genius Sports will also gain access to Lega Serie A data, including tracking, for media exploitation, supporting a range of editorial activities, including broadcast augmentation as well as match reports, news content, and analysis.
Genius Sports and Serie A will partner to protect and enhance the value of one of the world’s most prized football data assets, working together on robust anti-infringement measures to ensure sportsbooks enjoy secure, uninterrupted and trusted access to premium content for their customers.
Building on Genius Sports’ unrivalled content portfolio, this partnership will supercharge BetVision, the world’s first interactive live betting product. First launched with the NFL across major US sportsbooks, BetVision is transforming the in-play betting experience by enabling bettors to watch live games, interact with stats overlays, customise viewing modes and place bets seamlessly within a single interactive player.
Luigi de Siervo, CEO of Lega Serie A, said: “Data and technology are transforming football, with growing importance across sport, media, and betting. That’s why we’re proud to announce a landmark agreement with Genius Sports who, in recognition of their visionary technology, will now become the sole authorised distributor of official Lega Serie A data and international streaming rights for betting operators through the 2028/29 season.
&#8220;In this rapidly evolving market, this partnership ensures only verified, official data is commercialised — protecting fans, preserving integrity, and defending vital revenue for clubs. It’s a decisive step in our fight for legality and a call to lawmakers to support the rights of leagues and the safety of bettors.&#8221;
Mark Locke, CEO of Genius Sports, said: “We’re proud to announce our partnership with Serie A, one of the most prestigious football leagues in the world, and the most important sport in the largest sports betting market in Europe. With Serie A now secured, Genius Sports commands the most valuable rights portfolio in global sports betting — spanning the NFL, Premier League, and top-flight Italian football. We are not riding momentum; we’re driving it. Our technology, scale, and execution are unmatched. Guidance will be updated to reflect this positive commercial performance.”

Genius Sports secures exclusive official data and betting streaming rights with Lega Serie A through 2029 to power next-generation BetVision product

Discover the future of play

Products

Solutions

Learn

Company