Unlock hyper-engaged football fans on Snapchat
Your guide to maximising media spend to engage football’s mobile-first betting audience this season.
Your guide to acquiring new players on Snapchat
Paired with Genius Sports’ iGaming expertise, Snapchat is the number one platform for engaging and converting sports fans.
Genius Sports have 300+ iGaming partners across the globe and work with every major Sportsbook in EMEA.
Download our playbook full of tips to optimise media spend and engage football’s mobile-first betting audience.
Inside the playbook...
Why advertise on Snapchat?
77% of Snapchatters are 18+ and they love sport, with 85% regularly engaging with sports content on the platform.
Genius Sports: The ideal RMG partner
Genius Sports has 20+ years’ experience delivering iGaming campaigns across social, programmatic display, video and CTV.
The biggest 2025-26 football opportunities
See where you can spend on Snapchat this season to capitalise on key events, from the Premier League to next summer's World Cup.
How to easily get started on Snapchat
We outline 3 simple steps to start your campaign, as well as best practice media buying and dynamic creative optimisation tips.
Customer Stories
Winning teams. Built on Genius.
300
400+
300
Sports partners
140
150+
Countries using our tech
20+
30
Years working with sports
