Wildz Casino cuts CPAs with programmatic ads

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Team Talk

Multi-territory operator Wildz Casino (Rootz Ltd) wanted to grow its brand across multiple iGaming markets.

It set out to acquire new players with a series of localised programmatic campaigns, headlined by new sign-up offers and bonuses.

Wildz Casino’s brief: 

  • Prospect new players and drive sign-ups and deposits at scale
  • Retarget new users who have shown intent but are yet to convert
  • Optimise ad budget to deliver the most efficient CPAs

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Tactics

After reviewing Wildz Casino’s goals and regional playing behaviour, Genius Sports planned a targeted programmatic display campaign. 

We leveraged our exclusive audience network and look-a-like models to prospect new users before serving them display ads across key inventory placements.

  • Genius’ audience access helped Wildz reach new high-value users.
  • An algorithmic pacing curve and custom bidding models purchased impressions at the right moments and for the best price.
  • All ads included built-in brand safety protocols.

Meanwhile, we also enabled Wildz Casino to retarget users that had interacted with its campaigns but not yet signed-up.

Final Result

Wildz Casino continues to enjoy incredible growth across multiple territories with highly-efficient, year-round programmatic display campaigns.

  • 1000s of new players acquired
  • CPA targets beaten across every region
  • Above average FTD value

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