Acquire & retain players at scale
Advertising and marketing solutions for betting and gaming brands. Acquire new users, optimise budget and grow lifetime value.
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Built for betting and gaming
The Genius Marketing Suite helps over 150 sportsbook and gaming brands reach, convert and retain audiences.
Whether you’re looking for brand growth in a new market or greater share of wallet, we give you the tools to cut CPAs, keep players loyal and drive FTDs.
Four solutions. One goal.
Target sports and gaming audiences with efficient ad spend across programmatic, search & social.
Automate creative production with dynamic, personalised creative - driven by sports data.
Acquire and convert users while capturing CRM data with a range of customisable free-to-play games.
Keep players on-site with easily integrated interactive widgets, data visualisations and onsite content.
Target sports audiences
Reach new players and cut CPAs across programmatic, social and search, with our end-to-end media buying service.
Combine an automated spend pacing curve with 15 years’ experience and exclusive sports audiences to optimise spend from day one.
Build better creative
Integrate live data feeds, from odds and trending bets to jackpots and bonuses, to create ads your audience won’t ignore.
Build multiple versions and formats at scale across display, video, social, CTV and digital out-of-home.
Available via a self-service platform or fully managed service.
Engage with free-to-play games
Convert and retain users with a gamification strategy that covers every stage of the marketing funnel.
Choose from fantasy contests, predictors, quizzes and polls to build your CRM database. You can even integrate odds, free bet rewards and interactive social sharing features.
Whitelabel and custom-built options available.
Grow LTV with 1:1 personalisation
What if you could drive LTV with personalised 1:1 messages for every player across your CRM channels?
Inspire loyalty with personalised videos based each individual user’s past betting behaviour, delivered in an automated way.
Constantly optimise
As well as access to a team of experts, we’ll help you get deeper, broader campaign insights with a self-service reporting platform that tracks performance and visualises return on spend.
Filter by performance KPIs, device, browser, location, and revenue across every campaign.
Betway drives installs with dynamic ads
Read how the operator achieved a 31% reduction in the cost per install of their app.
Build the perfect sportsbook
Stream every moment
Add video to your sportsbook and give players a chance to discover something new.
Manage your sportsbook
Get the best live data, odds and betting content, all in the exact way you want.
Hand us the keys
All data, odds and risk management covered by our experts, for all or some of your sportsbook.