BetVision, the world’s first truly interactive in-play betting experience, is now available on over 120 soccer competitions. With live sports content growingly immersive and content-rich, BetVision sets a new standard for sportsbook engagement.
Leading sportsbook operators like bet365 have previously reported that in-play drives 70% of total sports betting revenues. Yet despite the dominance of in-play betting, the popular sports betting format still has plenty of room for innovation.
According to Deloitte, 67% of sports fans expect sports viewing to be more interactive by 2030 – and in-play betting is the perfect setting for sportsbooks to drive live engagement.
Today, bettors are left juggling multiple apps to place bets, analyse stats and browse content while watching the game. While operators have historically faced challenges when connecting live streaming, data, and odds within the betting experience via sportsbook APIs, AI and new machine technologies are now setting a new standard for live sports content.
BetVision is revolutionising in-play sports betting. The interactive experience enables sportsbooks to drive engagement in the fast-evolving, ever-more personalised live sports content landscape. With player betting and micro-betting activity rising, BetVision perfectly capitalises on the latest sports betting trends to drive in-play betting turnover for operators.
Here are six reasons why:
1. BetVision integrates your betslip
For the first-time ever, BetVision integrates the betslip within the live video player to allow sports bettors to wager directly within the streaming environment. A step forward from the current live sports viewing experience, BetVision delivers an interactive, zero-friction single-screen experience, eliminating the need for users to use a second-screen to watch and bet on live sport.
How it works
Though a simple integration, BetVision displays your betslip within the live streaming experience. Users can view and select betting markets, and place wagers, without leaving the video player. This enables a truly immersive, interactive live sports betting experience that matches the growing trend of alt-casts in sport that include real-time statistics and content.
Why integrating your betslip boosts engagement:
- Zero friction: BetVision removes all disruptions by empowering users to place in-play bets within the live video stream
- More betting turnover: A state-of-the-art experience, BetVision makes placing in-play bets simpler and more immediate than ever, increasing the speed and frequency of bets.
- Enhanced retention: Presenting continuous real-time betting opportunities as users watch live, BetVision keeps users engaged and interacting for longer periods.
Did you know?
In 2024, 59% of all bets placed by BetVision users were made in-play, highlighting how significantly this integrated betslip drives live betting engagement.
2. BetVision grows player betting with “Touch-to-Bet”
Touch-to-Bet is a revolutionary BetVision functionality that allows users to simply tap on an individual player directly within the live video stream, to view relevant player statistics and player prop betting markets in an instant.
How it works
Enabled by advanced computer vision technology and rich player tracking data, Touch-to-Bet is a huge step forward for live sports viewing. When users tap on a specific player, in-play betting markets like “Next Goalscorer” or “To be Carded” are displayed alongside relevant live player stats. This drives increased betting activity within the streaming environment.
Why Touch-to-Bet is in-play betting’s new frontier:
- Ideal for today’s bettors: Player prop markets like ‘to score next touchdown’ and micro-markets like ‘result of next drive’ are rapidly growing in popularity and drive significant operator margin. Touch-to-Bet takes this trend to a new level.
- Simple and faster: Touch-to-Bet speeds up and streamlines the in-play betting process, driving quicker player betting engagement during the live event.
- More engagement: Tying perfectly to user’s demand for more interactive, personalised sports experiences, Touch-to-Bet allows users to access rich, relevant content of their choice in an instant.
Did you know?
In 2024, 47% of bets placed through BetVision were placed on player-related markets, demonstrating the significant opportunity that this product feature presents for in-play betting engagement.
3. BetVision delivers contextual recommendations
Purpose-built to drive in-play betting engagement, BetVision includes a ‘contextual market recommendations’ feature that delivers timely, contextual, bet recommendations based on the live match state, directly within the live streaming environment.
How it works
Applying AI, BetVision processes live game data to trigger contextually relevant betting suggestions. These betting markets are displayed within the live streaming environment. For example, “Next Drive” betting markets will be presented during the fourth down of the current drive. This is when bettors are most likely to place a bet. Contextual Bet Prompts drives repeat engagement.
What are the benefits?
- Unmatched relevance: BetVision keeps users engaged for more of the live game window by delivering contextual betting opportunities aligned to what is happening on the field or pitch.
- More in-play betting: BetVision drives immediate action at key moments during the game by contextually prompting betting markets. This increases the frequency of in-play bets.
- Increased Dwell Time: With targeted, timely bet recommendations, BetVision increases user interest and engagement throughout the live sporting event. This increases dwell time and retention.
Did you know?
44% of fans look up statistics while watching live sport – serving contextually relevant information is key to driving engagement.
4. BetVision includes Personalised Bet Tracking
Personalised Bet Tracking provides a customised experience by displaying the real-time progress of the bets each user has already placed on a fixture. As they watch live, users can see live updates on each of their bets within the mobile view.
How it works
BetVision displays a customisable interface that tracks relevant statistics and betting markets for each individual user. Users can choose specific markets to follow closely, ensuring their preferred bets remain highly visible and easily accessible throughout the live event.
The impact of Personalised Bet Tracking:
- Tailored experience: BetVision grows retention by creating a live viewing experience that presents betting content that is directly relevant to each user.
- Faster decision-making: This feature enables users to easily track the progress of their bets – and make faster in-play betting and cashout decisions.
- Higher engagement: Personalised Bet Tracking keeps users on-platform for longer and prevents them from using other apps to monitor bet progress.
Did you know?
73% of 25-44 year olds want to stream in the same app they placed a bet – highlighting the importance of an all-in-one sports betting streaming experience.
5. BetVision includes near 100% odds uptime
Our AI-powered trading models deliver in-play betting odds with the market’s highest in-play betting availability, meaning your BetVision experience is never disrupted. Keep engaging customers with the fastest odds combined with low-latency live streams.
How it works
On major sports like soccer, our AI-driven in-play trading models are trained using machine learning to run millions of possible scenarios in real-time to create the market’s sharpest, most efficient pricing for in-play betting markets.
This trading technology is powered by low-latency official sports data captured directly from sports stadiums, and incorporates unique instant recalculation capabilities to consistently deliver the sector’s highest in-play uptimes – including 98%+ on the English Premier League.
Why in-play market uptime matters:
- Higher availability: More in-play betting availability means more in-play turnover and a better user experience.
- Razor-sharp odds: Accurate real-time odds drive maximum profitability for your sportsbook across every fixture – and remove the need to frequently suspend in-play betting markets.
- No disruption: Live streams and betting odds that are out of sync is a poor user experience. BetVision prevents this from happening.
Did you know?
Genius Sports collects in stadium-data from 200,000+ events per year – collected by over 9,000 trained statisticians worldwide to deliver the fastest and most accurate live odds to our customers.
6. Ultra-low latency betting streams
BetVision’s live streaming footage is the betting sector’s fastest across sports like soccer and the NFL. A real-time augmentation pipeline synchronises live statistics and odds with the live betting stream for a superior user experience.
How it works:
BetVision’s unique video processing capabilities enable ultra-fast betting streams. The end result means bettors can view near-instantaneous video feeds, while placing bets and analysing content within the same experience.
Benefits of low-latency streams:
- Immediate betting: BetVision users can make fast, confident betting decisions – and crucially complete the wager – before the live game state changes.
- More engagement & retention: BetVision’s high-fidelity video footage ensures a seamless in-play betting experiences, without delays, which results in higher dwell time.
- Synchronised footage & odds: The combination of the speed of BetVision’s live streams and Genius’ in-play betting odds delivers an unmatched real-time watch & bet experience.
Did you know?
BetVision delivered 99% uptime of ultra-low latency video pictures.
Ready to revolutionise your sportsbook?
BetVision is more than a live streaming product. It’s the biggest step forward for sports betting in years. Tailor-made for today’s sports bettors, BetVision breaks down all the barriers of live streaming and betting experiences, from latency to uptime.
At the same time, BetVision merges personalisation, interactive and real-time betting content into a single-screen viewing experience. It’s exactly what sports fans want.
The world’s first-ever interactive in-play betting experience, BetVision guarantees to grow live engagement and turnover.
Like what you hear? Book a BetVision demo.
