Betting and gaming operator BetPlay wanted to acquire new players and grow deposit value in its native market of Colombia.
The Liga Dimayor sponsor set out to find an agency that could maximize its digital marketing spend, with strong knowledge of the local iGaming industry.
BetPlay’s brief:
After consulting with BetPlay in its Colombian HQ, Genius Sports designed a full-funnel programmatic campaign as part of its Genius Media Buying service:
Genius’ algorithmic pacing curve, custom bidding models and exclusive audience network helped optimize spend and cut CPAs throughout the campaign.
Across all campaign metrics, BetPlay’s marketing campaign outperformed the operator’s goals: