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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul-_team-talk-1-1.png" sizes="(max-width: 2188px) 100vw, 2188px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul-_team-talk-1-2.png 2188w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul-_team-talk-1-2-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul-_team-talk-1-2-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul-_team-talk-1-2-768x548.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul-_team-talk-1-2-1536x1096.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul-_team-talk-1-2-2048x1461.png 2048w" alt="" width="2188" height="1561" /></p>
<h2>Team talk</h2>
<p>Betsul, one of the largest sportsbooks in Latin America, wanted to scale across more regions including Brazil.</p>
<p>The operator needed a cost-effective way to expand into the new market, spearheaded by localised content and pricing that would appeal to Brazilian players.</p>
<p><strong>Betsul was looking to:</strong></p>
<ul>
<li>Outsource odds for pre-match and in-play for key sports</li>
<li>Localise its content offering and trading strategy to engage Brazilian audiences</li>
<li>Maximise sportsbook profits with bespoke risk management</li>
</ul>
<h2></h2>


<h2><img loading="lazy" decoding="async" style="font-size: 16px;" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis-1.png" sizes="(max-width: 2188px) 100vw, 2188px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis-1-1.png 2188w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis-1-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis-1-1-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis-1-1-768x548.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis-1-1-1536x1096.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis-1-1-2048x1461.png 2048w" alt="" width="2188" height="1561" />Tactics</h2>
<p>With the fully-managed <strong>Genius Trading Services </strong>solution, Betsul launched a bespoke odds and risk management strategy in Brazil, including:</p>
<ul>
<li>A custom approach to betting content, including local LatAm leagues and the market’s broadest range of odds</li>
<li>Tailored trading settings, bet limits and player profiling</li>
<li>Regionalised odds and risk management without pooled liquidity</li>
</ul>
<p>This enabled Betsul to offer a leading product that drove margin growth across football and accumulator betting.</p>
<p>To give Betsul maximum flexibility, Genius also managed liabilities on odds feeds from other suppliers.</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul_final-result-.png" sizes="(max-width: 2188px) 100vw, 2188px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul_final-result-1-1.png 2188w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul_final-result-1-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul_final-result-1-1-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul_final-result-1-1-768x548.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul_final-result-1-1-1536x1096.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-story-uis_betsul_final-result-1-1-2048x1461.png 2048w" alt="" width="2188" height="1561" /></p>
<h2>Final result</h2>
<p>Betsul increased sportsbook revenues across multiple markets including Brazil, without needing to hire extra traders.</p>
<ul>
<li><strong>18%</strong> trading margins across football content</li>
<li><strong>200</strong><strong>,000+</strong> events traded by Genius Sports per year</li>
<li><strong>30,000+ </strong>Latin American sports fixtures traded per year</li>
</ul>


Betsul wins with 18% football trading margin

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