Betway drives action with data-driven social videos
Team talk
Betway is a leading online sportsbook, with a strong presence across Europe, Africa and Latin America.
It wanted to acquire new players by promoting football betting across social media, incorporating real-time odds and dynamic content into ads.
Betway’s brief:
- Acquire new players with social media advertising
- Share live odds and markets at scale
- Standout with dynamic content and creative
Tactics
Using our platform, Betway leveraged fully-customisable dynamic templates together with its live odds API to tailor creative at scale – including market-types, league and team names and team colours.
We automated the distribution of these odds-driven ads across Facebook, reaching sports fans in the run up to matches with the latest prices on their favourite teams.
Combining Facebook’s Dynamic Product Ads with our dynamic templates, Betway harnessed behavioural data to ensure that relevant odds and markets were served to the right audiences, increasing engagement and performance.
Final result
Betway successfully attracted new players to bet on major football, with its dynamic new Facebook ads.
- 186% increase in click to install rates
- 31% reduction in the cost per install of their app
- 116% in app installs via Facebook
“Genius Sports enabled us to enrich our ads with live data to boost relevancy and drive engagement. We’ve seen a measurable increase in app installs, conversion and performance”
Betway