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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-bt-sport.png" sizes="(max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-bt-sport.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-bt-sport-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-bt-sport-1024x729.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-bt-sport-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-bt-sport-1536x1094.png 1536w" alt="" width="1751" height="1247" /></p>
<h2>Team talk</h2>
<p>Personalisation and rich data are pivotal to the future of sports broadcasting.</p>
<p>With fans wanting more control and greater levels of insight than ever before, BT Sport set out to launch a new <strong>Matchday Experience </strong>tool to transform its coverage of the English Premier League (EPL) .</p>
<p>The major UK broadcaster needed a solution that would be:</p>
<ul>
<li>Immersive and informative fan experiences</li>
<li>Editorially relevant with insights that meet fans’ demands to better understand games</li>
<li>Ready for the rollout of 5G and suitable for Premier League fans of all ages</li>
</ul>


<h2><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-8.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-8.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-8-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-8-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-8-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-8-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-8-2048x1459.png 2048w" alt="" width="4376" height="3118" /></h2>
<h2>Tactics</h2>
<p>As the official tracking provider of the EPL, our Second Spectrum business was selected by BT Sport, alongside other partners, to help launch their ground-breaking Matchday Experience product.</p>
<p>On 40+ BT Sport broadcasts of the EPL, we</p>
<ul>
<li>Augmented live video streams with innovative tracking-based insights including player speeds and shot velocity</li>
<li>Integrated bespoke graphics with live animations, data-driven visualisations and content from other suppliers</li>
<li>Enabled innovative new features including Manager Mode and Hype Mode to provide a truly immersive experience</li>
</ul>
<p>&nbsp;</p>


<h2>Final result</h2>
<p>Hosted within the award-winning BT Sport App, Matchday Experience is revolutionising the live broadcast experience.</p>
<p>The advanced, personalised viewing system is now a central part of how UK football fans watch their favourite league</p>


BT Sport augments coverage with tracking data

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