As an official partner of UEFA Euro 2020, Heineken wanted to engage UK sports fans with data-driven video content across social media, during live matches.
After a one-year delay to the tournament, fan excitement was at fever pitch and Heineken saw an opportunity to latch on to the buzz to drive table bookings at pubs and bars.
Heineken’s brief:
Via our SaaS-based solution, Heineken delivered contextual live messages to fans across social, related to the real-time game action.
On the eve of kick-off dynamic countdown components within creative helped drive awareness and encourage fans to book a table through its Matchpint app.
To prevent ad fatigue, Heineken differentiated its creative design with new backgrounds (from stadiums to pub settings) and fresh sports -led messaging.
It used live sports data to engage fans and capture the tournament excitement, embedding dynamic flag imagery into creative ads that were targeted across social.
Heineken delivered over 500 unique videos across both feed and stories placements, reaching over 16 million users.
Jimmy Hughes, Social Lead, Heineken UK