15%
15%
15%
sportsbook trading margin
15%+
15%+
15%+
football margin
12%+
12%+
12%+
cricket margin
The Brief
Hakibets entered Kenya’s online sports betting market in 2024 with big ambitions. Led by a team of industry experts, Hakibets launched with a vision to build Kenya’s number one sportsbook. It selected Genius Sports to deliver:
0 1
24/7 trading services to tailor local content, maximise profits and scale quickly.0 2
A leading pre-match and in-play product, including betbuilder on the English Premier League.0 3
Round-the-clock betting odds to engage users and grow turnover. The Challenge
Online sports betting in Kenya is growing fast. Driven by growing mobile usage and digital adoption, 88% of bets in Kenya are now placed on mobile, according to iGamingToday.com.
To grow market-share, Hakibets needed a leading product. This included high-quality pricing, a strong football market offering, and non-stop betting options to keep users engaged on the biggest sports fixtures.
Selecting a trading provider was a key decision. Without a large internal trading team, Hakibets needed a partner to help it scale and deliver profitability.
The Solution
Hakibets integrated Genius Trading Services (GTS) when building it sportsbook platform. GTS provides Hakibets with managed trading across over 600,000 annual fixtures. This includes pricing and risk management to increase profits across pre-match, in-play and betbuilder.
Hakibets works closely with the Genius trading team to tailor its product and pricing strategy, in order to maximise margins and engagement. Edge, our automated pricing optimisation tool, helps Hakibets to grow profits by automatically adjusting odds on a fixture-level based on their own real-time bet and liability data.
Meanwhile, 24/7 content including competitive gaming events, like eSoccer and eBasketball, are popular in the Kenyan market. Our GameTrackers help drive onsite football engagement.
The Result
Hakibets is growing fast in the Kenya. Using GTS allows HakiBets to deliver a 24/7 online sportsbook, while generating consistent revenues all year-round. Since launching, Hakibets achieved:
