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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-hollywood-bets.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-hollywood-bets.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-hollywood-bets-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-hollywood-bets-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-hollywood-bets-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-hollywood-bets-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-hollywood-bets-2048x1459.png 2048w" alt="" width="4376" height="3118" /></p>
<h2>Team talk</h2>
<p>HollywoodBets, South Africa&#8217;s leading sportsbook, saw an opportunity to launch the territory’s first-ever same-game-accumulator product ahead of the 2018 World Cup.</p>
<p>Long-odds accas across multiple sports fixtures have long been popular in the region but punters were previously unable to place these bets on single events.</p>
<p>It aimed to:</p>
<ul>
<li data-leveltext="-" data-font="Calibri" data-listid="27" aria-setsize="-1" data-aria-posinset="0" data-aria-level="1">Launch immediately to capitalise on a major tournament as first-to-market</li>
<li data-leveltext="-" data-font="Calibri" data-listid="27" aria-setsize="-1" data-aria-posinset="0" data-aria-level="1">Expose players to a new innovative pre-match product</li>
<li data-leveltext="-" data-font="Calibri" data-listid="27" aria-setsize="-1" data-aria-posinset="0" data-aria-level="1">Drive turnover and margins on the biggest football fixtures</li>
</ul>


<h2><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-2-1.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-2-1.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-2-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-2-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-2-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-2-1-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-2-1-2048x1459.png 2048w" alt="" width="4376" height="3118" /></h2>
<h2>Tactics</h2>
<p>We tailored BetBuilder to Hollywoodbets&#8217; strategy and rolled it out across retail and online.</p>
<p>Recognising the potential, Hollywoodbets branded the new product &#8216;Same Match BetBuilder&#8217;, integrating and launching in just two weeks. This gave the operator not only a highly profitable new product but a major marketing tool ahead of the FIFA World Cup.</p>
<p>&#8216;Same Match Betbuilder&#8217; remains the most popular product of its kind in South Africa and enables Hollywoodbets to grow revenues and engagement on major games and tournaments.</p>
<p>&nbsp;</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-1-1.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-1-1.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-1-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-1-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-1-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-1-1-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-result-1-1-2048x1459.png 2048w" alt="" width="4376" height="3118" /></p>
<h2>Final result</h2>
<p>BetBuilder continues to deliver for Hollywoodbets on the biggest events. <strong>Over 140,000</strong> same-game accumulator bets were created per month in the first-half of 2021.</p>


BetBuilder has been a fantastic addition to Hollywoodbets. Our customers immediately grasped the concept and have enjoyed taking us on - it's a great product for us.


HollywoodBets nets market-first BetBuilder launch

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