Tipico beats targets with leading market-uptimes
Team talk
Genius Sports is a strategic trading partner to Tipico, a leading German sportsbook operator.
With in-play a core revenue drive, Tipico wanted to differentiate its live betting product by growing market uptimes for key sports so it could drive more turnover and player retention.
The operator put particular focus on football, basketball and tennis, which are all crucial in the German market.
Tactics
Through a combination of world-class sports data, highly-capable trading models and bespoke trading templates, we teamed up with Tipico to deliver exceptional results.
Our football trading model, for example, instantly recalculates prices when pens, cards and corners occur.
Tipico’s in-play product is powered by our official venue sports data for hundreds of sports leagues.
Across all sports, Tipico opts for an aggressive suspension strategy via flexible settings in the Genius Trading Console.
Final result
Tipico continues to lead the German market with a highly-immersive in-play product.
- Over 4 mins extra uptime per football game
- Over 100s extra uptime per basketball game
- +6% more uptime per tennis match
“We’ve worked with the Genius trading team for many years now and they always deliver the high-quality content we need to engage Tipico players”
Andre Zammit, VP, Sportsbook, Tipico