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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tipico.png" sizes="(max-width: 1314px) 100vw, 1314px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tipico.png 1314w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tipico-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tipico-1024x729.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tipico-768x547.png 768w" alt="" width="1314" height="936" /></p>
<h2>Team talk</h2>
<p>Genius Sports is a strategic trading partner to Tipico, a leading German sportsbook operator.</p>
<p>With in-play a core revenue drive, Tipico wanted to differentiate its live betting product by growing market uptimes for key sports so it could drive more turnover and player retention.</p>
<p>The operator put particular focus on football, basketball and tennis, which are all crucial in the German market.</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-3-1.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-3-1.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-3-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-3-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-3-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-3-1-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-3-1-2048x1459.png 2048w" alt="" width="4376" height="3118" /></p>
<h2>Tactics</h2>
<p>Through a combination of world-class sports data, highly-capable trading models and bespoke trading templates, we teamed up with Tipico to deliver exceptional results.</p>
<p>Our football trading model, for example, instantly recalculates prices when pens, cards and corners occur.</p>
<p>Tipico&#8217;s in-play product is powered by our official venue sports data for hundreds of sports leagues.</p>
<p>Across all sports, Tipico opts for an aggressive suspension strategy via flexible settings in the Genius Trading Console.</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy.png" sizes="(max-width: 7293px) 100vw, 7293px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy.png 7293w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-1024x729.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy.png 2048w" alt="" width="7293" height="5195" /></p>
<h2>Final result</h2>
<p>Tipico continues to lead the German market with a highly-immersive in-play product.</p>
<ul>
<li data-leveltext="-" data-font="Calibri" data-listid="33" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><strong>Over 4 mins</strong> extra uptime per football game</li>
<li data-leveltext="-" data-font="Calibri" data-listid="33" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><strong>Over 100s</strong> extra uptime per basketball game</li>
<li data-leveltext="-" data-font="Calibri" data-listid="33" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><strong>+6%</strong> more uptime per tennis match</li>
</ul>


We’ve worked with the Genius trading team for many years now and they always deliver the high-quality content we need to engage Tipico players


Tipico beats targets with leading market-uptimes

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