A major global snack brand, Oreo wanted to run a tailored social media advertising campaign across multiple regions, engaging with potential buyers in the right language with localized messaging.
Together with its agency Performics, Oreo put a clear focus on creating personalized dynamic creative ads with the aim of increasing brand awareness and sales.
Oreo’s brief:
Via our creative performance platform, Oreo built and customized dynamic social video templates in its branding, automating the creation of highly-relevant and localized variations in different languages.
We helped the brand distribute these videos at scale, targeting key audiences including gamers, fashionistas and pop culture lovers across multiple markets using live data and contextual triggers.
Multi-variant testing helped Oreo optimize effectiveness while our intelligent decision marketing matrix ensured the right ads were always served to the right potential buyer.
Oreo successfully connected with new audiences, achieving incredible engagement rates on its personalized videos.
Sara Kosseifi, Marketing Specialist, Performics