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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-oreo-team-talk.png" sizes="(max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-oreo-team-talk.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-oreo-team-talk-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-oreo-team-talk-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-oreo-team-talk-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-oreo-team-talk-1536x1095.png 1536w" alt="" width="1751" height="1248" /></p>
<h2>Team talk</h2>
<p>A major global snack brand, Oreo wanted to run a tailored social media advertising campaign across multiple regions, engaging with potential buyers in the right language with localized messaging.</p>
<p>Together with its agency Performics, Oreo put a clear focus on creating personalized dynamic creative ads with the aim of increasing brand awareness and sales.</p>
<p>Oreo’s brief:</p>
<ul>
<li>Grow awareness and sales by targeting new audiences</li>
<li>Localize messaging and creative for each target market</li>
<li>Distribute ads across social media at highly-relevant times</li>
</ul>


<h2><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-6.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-6.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-6-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-6-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-6-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-6-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-6-2048x1459.png 2048w" alt="" width="4376" height="3118" /></h2>
<h2>Tactics</h2>
<p>Via our creative performance platform, Oreo built and customized dynamic social video templates in its branding, automating the creation of highly-relevant and localized variations in different languages.</p>
<p>We helped the brand distribute these videos at scale, targeting key audiences including gamers, fashionistas and pop culture lovers across multiple markets using live data and contextual triggers.</p>
<p>Multi-variant testing helped Oreo optimize effectiveness while our intelligent decision marketing matrix ensured the right ads were always served to the right potential buyer.</p>
<p>&nbsp;</p>


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<h2>Final result</h2>
<p>Oreo successfully connected with new audiences, achieving incredible engagement rates on its personalized videos.</p>
<ul>
<li><strong>165x</strong> <strong>increase in CTR</strong> for shoppable ads</li>
<li><strong>60% higher VTR</strong> compared to Mondelez benchmarks and the performance of broad audience ads</li>
<li><strong>46% higher ranking</strong> than benchmark for ad recall in a Facebook Brand Lift study</li>
</ul>
<h2></h2>


The Genius platform was easy to use and allowed us to set-up and distribute multiple creatives in only two clicks. We estimate this saved us around 75% in time vs having to create the ads manually.

Oreo proves the value of personalised dynamic creative

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