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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/team-talk-1.png" sizes="(max-width: 1459px) 100vw, 1459px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/team-talk-1.png 1459w, https://cms.geniussports.com/wp-content/uploads/2024/07/team-talk-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/team-talk-1-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/team-talk-1-768x548.png 768w" alt="" width="1459" height="1041" /></p>
<h2>Team talk</h2>
<p>When live football returned after it was postponed due to the COVID-19 pandemic, Pringles together with its agency partners Carat and Presto saw an opportunity to engage sports audiences by winning share of voice on social media.</p>
<p>It wanted to serve real-time creative to football fans in six different countries across Facebook, Twitter and Instagram in a way that was extremely relevant to the UEFA Euro 2021 action.</p>
<p><strong>Pringles’ brief:</strong></p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Help create dynamic video ads that link to live football, in six different languages</li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Leverage the most exciting live game moments to promote its latest flavours</li>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Win share of voice among sports audiences across Facebook, Twitter and Instagram</li>
</ul>


<h2><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/tactics.png" sizes="(max-width: 1459px) 100vw, 1459px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/tactics.png 1459w, https://cms.geniussports.com/wp-content/uploads/2024/07/tactics-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/tactics-1024x731.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/tactics-768x548.png 768w" alt="" width="1459" height="1041" /></h2>
<h2>Tactics</h2>
<p>With Genius Creative, Presto designed and delivered dynamic video ads at scale, using contextual live sports data including live game scores and kick-off countdowns – thanks to an API integration between Genius and Carat.</p>
<p>This ensured creative and messaging was highly-contextual and relevant to fans before, during and after every game.</p>
<p>Meanwhile, via our platform, Presto also ensured every ad variation was served in the local language and triggered during key moments, such as at half-time and when a goal was scored.</p>
<p>&nbsp;</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/final_r.png" sizes="(max-width: 1460px) 100vw, 1460px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/final_r.png 1460w, https://cms.geniussports.com/wp-content/uploads/2024/07/final_r-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/final_r-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/final_r-768x548.png 768w" alt="" width="1460" height="1041" /></p>
<h2>Final result</h2>
<p>Pringles drove impressive results across six markets, with its data-driven creative performing well on every metric.</p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"><strong>1000+</strong> dynamic video ads generated</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"><strong>+ 3.2%</strong> higher VTR on Twitter vs standard activity</li>
<li data-leveltext="" data-font="Symbol" data-listid="2" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"><strong>+ 8%</strong> higher VTR with in-flight optimisation</li>
</ul>


Using Genius, Pringles created fun, live sports-driven video ads which were relevant in each of its six key European markets, connecting with fans using real-time messaging during the biggest in-match moments.


Pringles converts fans with live data social activations

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