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<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-rwc-image-2.png" sizes="(max-width: 1751px) 100vw, 1751px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-rwc-image-2.png 1751w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-rwc-image-2-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-rwc-image-2-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-rwc-image-2-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_ui-50-50-rwc-image-2-1536x1095.png 1536w" alt="" width="1751" height="1248" /></p>
<h2>Team talk</h2>
<p>New York-based commercial casino Resorts World Catskills was preparing to launch a brand new sports betting destination, Sportsbook 360.</p>
<p>But, based deep in Monticello&#8217;s rural mountains, it needed to deliver a unique on-property betting experience to make the trip worthwhile and keep patrons coming back.</p>
<p>It turned to Genius Sports, with three aims:</p>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="35" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Maximize growth by creating an localised, tailored sportsbook</li>
<li data-leveltext="" data-font="Symbol" data-listid="35" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Trade aggressively in order to champion customer experience</li>
<li data-leveltext="" data-font="Symbol" data-listid="35" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1">Differentiate from competitors by minimizing bet-rejections and welcoming large wagers.</li>
</ul>


<h2><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-1-1.png" sizes="(max-width: 4376px) 100vw, 4376px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-1-1.png 4376w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-1-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-1-1-1024x730.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-1-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-1-1-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-tactics-1-1-1-2048x1459.png 2048w" alt="" width="4376" height="3118" /></h2>
<h2>Tactics</h2>
<p>We supplied RWC a full sportsbook management solution, including 24/7 odds-making and bespoke risk management.</p>
<p>Together, we tailored limit setting, pricing and player profiling to deliver a premium gameday feel including:</p>
<ul>
<li>NY’s highest betting limits</li>
<li>Competitive odds</li>
<li>Customized, patron-driven markets</li>
</ul>
<p>This creates a standout and unique experience at Sportsbook 360.</p>
<p>Tailored and robust risk management means patrons can place larger wagers and request new markets over the counter.</p>
<p>&nbsp;</p>


<p><img loading="lazy" decoding="async" src="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-2-1.png" sizes="(max-width: 7293px) 100vw, 7293px" srcset="https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-2-1.png 7293w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-2-1-300x214.png 300w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-2-1-1024x729.png 1024w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-2-1-768x547.png 768w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-2-1-1536x1094.png 1536w, https://cms.geniussports.com/wp-content/uploads/2024/07/gs-customer-stories-website_50-50-ncaa-result-copy-2-1.png 2048w" alt="" width="7293" height="5195" /></p>
<h2>Final result</h2>
<p style="box-sizing: inherit; margin-bottom: 20px; letter-spacing: 0.36px;">Sportsbook 360 is now a go-to place for New York sports fans when their favourite teams play, including the Yankees, Nets, Knicks, Jets and Giants.</p>
<ul style="box-sizing: inherit; font-size: 18px; letter-spacing: 0.36px; background-color: #ffffff;">
<li style="box-sizing: inherit;"><strong style="box-sizing: inherit;">+3%</strong> growth in year-on-year hold</li>
<li style="box-sizing: inherit;"><strong style="box-sizing: inherit;">+30%</strong> growth in year-on-year handle</li>
<li style="box-sizing: inherit;"><strong style="box-sizing: inherit;">$145</strong> average stake size (3x higher than U.S. casino avg.)</li>
</ul>


The team at Genius understands our sportsbook vision and enables us to deliver it every single day. Their risk management service is second-to-none.



Resorts World Catskills tailors onsite sportsbook

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