Football DataCo (FDC) is the official data rights holder of UK football including the English Premier League.
Ahead of the 2019/20 season, FDC wanted a tracking partner to equip Premier League coaches, fans and broadcasters with the highest quality data to deliver new insights on team and player performance.
In October 2022, Football DataCo expanded its tracking partnership with Genius Sports to include sub-second skeletal data.
Genius Sports’ technology automatically captures real-time positional data on every Premier League player and the ball, unlocking a new wealth of insights.
Skeletal tracking delivers automated virtual renders of every play, creating exciting new opportunities across augmented broadcasts, automated officiating, richer fan experiences including metaverse applications and much more. Premier League clubs are also continuing to deploy Genius Sports’ advanced Insight feed to enhance performance analysis through richer team and player metrics.
Adrian Ford, Football DataCo