Engage, measure and capture audiences across channels
A privacy-first future
By layering first-party data with signals, we enable continued personalization and audience extension without the third-party cookie.
Powered by proprietary signals
By matching these data points with consumer behaviour across digital, mobile, and CTV, we create a 360-degree view of fan behaviour.
Own & extend your fan data
Using FanHub ID allows you greater insight to your existing fans, and provides the ability to create lookalike audiences to reach more people at scale.
By leveraging unique data signals across devices, Genius Sports creates privacy-conscious FanHub IDs built around each consumer’s favourite sports, typical modes of viewing and engaging, and other data-driven preferences.
By leveraging unique data signals across devices, Genius Sports creates privacy-conscious FanHub IDs built around each consumer’s favourite sports, typical modes of viewing and engaging, and other data-driven preferences.
With our exclusive partnerships with sports leagues and live data feeds, Genius Sports transforms unique, anonymous data elements to create an enriched data set to create the FanHub ID. As an anonymous identifier, FanHub ID allows brands to reach their sports-based audiences across platforms and channels in a privacy-conscious way.
