Media Buying

Data-driven sports advertising

Media buying fully re-imagined for sports audiences. Optimise campaigns from day one with the first and only entirely sport-focused trading desk.

Deep insights and real-time data to reach fans at scale

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Exclusive Sports Audiences

Our team and league relationships mean we have in-depth fan data you won’t find elsewhere.

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Fully-Fledged Campaign Management

Buy on a CPA, CPC, CPM, CPI, and/or FTD basis – in a managed service or self-serve platform.

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Premium Sports Inventory

Our team and league relationships and brand-safety partners secure you the world’s greatest sports ad placements.

Right message, right moment, right fan

In sports advertising, timing is everything. Our programmatic buying strategies are powered by real-time sports data for maximum efficiency and impact - across Display, OLV, CTV, DOOH and more.

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Connect with fans in the post-cookie world

Reach your audience and activate them cross-platform and cross-device. Target specific sets of fans based on their team and league passions, online behaviour, buying habits and location.

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All your data and reporting needs, covered

Harness the power of our real-time reporting to make informed game-time decisions. Track live campaign metrics, analyze fan engagement data, and adjust your strategy on the fly. Stay ahead of the competition with up-to-the-second insights, powered by machine learning and AI.

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Indy 500 Navy Sq
"Genius Sports were instrumental in driving awareness and ticket purchases for our Indy500 events. Their media buying solution helped us connect with racing fans through access to precise audience data and impactful ad placements."
Hannah Lane
Hannah LaneSenior Media Supervisor