Switch on Genius
Discover a suite of connected tools that engage and activate fans with authentic, personalized ads and content.Find out how
No more boring ads
Whether you're a sponsor or not, we connect brands to sports fans through captivating, data-driven experiences.
Don’t waste time with tired content that fans will ignore. Create unmissable moments – from emotional trigger to purchase intent and loyalty.
Why sports fans?
of sports fans on Instagram follow brands that they like – giving advertisers a golden opportunity to tell their story.
of 18-34-year-olds in the U.S. said they were more likely to purchase products from companies connected to their favorite sports.
Our contextual targeting campaigns have proven to drive brand association by 2x among sports fans.
Read our fan-first marketing tips
With the right tools and know-how, brands can create unmissable moments from emotional trigger to purchase intent through to retention.
In our five-part Intelligence series, we reveal the secrets of how it's done.
Jersey Mike's gamifies engagement
Discover how a tailored trivia game helped the Sandwich chain achieve its best-ever results on a marketing campaign.
Authentic sports content
Make your brand relevant and personal with dynamic content across social, display and even connected TV.
Capture first-party data through fully-branded fan games, like fantasy, pick 'ems and polls.
We make sure every ad is served to the right fan, in the moments they’re most likely to engage.
With media buying algorithms powered by sports data to automatically sync creative with targeting, we guarantee smarter spend and skyrocketed conversions.
Target global sports fans
Want to attract new fans to your brand but don’t know how? We reel them in with the right message from the very first touchpoint.
Personalize at scale
Create personalized, dynamic content before, during and after the action. Delivered while their blood’s pumping.
Tap-in to adtech uniquely designed for sports. Grow your brand, acquire more users - whatever your goals we'll help you beat them.