Data-driven sports advertising
Adtech that wins more fans for less spend, across all digital channels.
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Reach fans at scale
Engage new sports and gaming audiences with our programmatic, social and search media buying service.
Wherever fans are, we help you connect your brand with them.
Be seen in the best spots
A mix of exclusive audience data, premium sports inventory and brand-safety partners secures you the world’s greatest sports ad placements.
The Genius difference
In sports advertising, timing is everything. Our programmatic buying strategies are powered by real-time sports data for maximum efficiency and impact.
Automated pacing curve
Our RTB algorithms leverage the sporting calendar and live sports data to optimise your hourly ad spend.
Custom bidding models
Contextual sports data drives purchase decisions at the right price per impression, beating market demand.
Look-a-like models
Target new prospect audiences with speed – based on robust fan profiles in our first-party sports audience database.
1:1 omni-channel targeting
Exclusive audiences mean you can segment fans by interest, enabling personalised multi-device targeting, synced with creative.
Sports-centric media buying
We operate the first and only entirely sport and gaming-focused trading desk, so every campaign is optimised to convert fans from day one.
We integrate with DSPs like MediaMath, Xandr and Beeswax based on the specific goals of each campaign.
Paid social advertising
Get instant results on social media via our official marketing partnerships with every major social platform.
Combine with Genius Creative to automate captivating video ads with contextual live data triggers – landing your message just at the right time to capture fans’ attention.
Power every stage of the marketing funnel
Awareness
Put audience data to work to target segments in the right time with the right message, across open market and ‘walled garden’ inventory.
Consideration
Attract customers with intent. Narrow down your prospecting audiences to those most likely to convert.
Conversion
Use retargeting to covert customers. Reconnect with those who leave your touchpoints without signing up.
How we measure success
What does winning look like? Here’s how we keep score.
- Self-serve dashboard
Stay in the loop with custom dashboards that show you real-time campaign data. - Third-party measurement
Integrate with all major third-party attribution platforms, driving accountability and success. - Data integrations
Export your log-level data via an API to interact seamlessly with your raw data.
We’re hot on brand safety
Stay protected with 24/7 brand safety protocols, including the blacklisting of unwanted inventory for betting and gaming brands – as standard.
Genius expertise. On your side.
With us, you'll get:
- Market-leading media strategy guidance
- Creative strategy and services
- Campaign build support
- Technical implementation and product feed builds
- 24/7 support
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