As fans prepare for the sights and spectacle of the 111th Grey Cup, the Grey Cup Festival and Genius Sports have launched a new interactive website to help fans make the most of the weeklong extravaganza.
Available now, the Grey Cup Festival Hub serves as the perfect companion to navigate fan-favourite events and the Grey Cup’s biggest moments, beginning with the Grey Cup Arrival on November 10. The Hub will add a fun and competitive flair to the festival experience with various leaderboards, while offering fans opportunities to win big. By collecting experience points (XP) via the QR code scavenger hunt at all team parties and festival events, and answering Grey Cup Blitz Picks questions, fans will earn ranking points and ballots towards the ultimate trip for two to the 112th Grey Cup in Winnipeg, including flights, accommodation, tickets to the big game and a cash prize of $1,000.
“We’re thrilled the Grey Cup Festival has added another fun and engaging avenue to grow CFL fandom,” said CFL Commissioner Randy Ambrosie. “The Festival can be a bit overwhelming with so much to see and experience. Our partners at Genius Sports have developed a tool to help maximize fans’ days and nights, while adding more fun along the way.”
The Grey Cup Festival Hub is the latest offering developed in partnership with Genius Sports, the league’s official data and technology partner. CFL Game Zone houses exclusive gaming products, the All-CFL Fan Vote, various interactive experiences and contests. The CFL augmented broadcasts exclusively on TSN+ make use of Genius Sports technology to provide a wealth of live, in-game statistics and insights to allow viewers to delve deeper into the game.
“Our partnership with the CFL is always evolving to enhance and enrich the fan experience,” said Genius Sports’ Executive Vice President Sean Conroy. “The new Festival Hub is a breakthrough in digital fan engagement, rewarding fans in-person throughout the Grey Cup Festival and in future seasons.”
The Hub will not be a unique addition to the 111th Grey Cup in Vancouver. The digital companion will carry forward to future Grey Cup Festivals, offering host cities an innovative platform to further enhance the festival experience and better connect with attendees.
The 111th Grey Cup, featuring the internationally acclaimed Jonas Brothers in the Twisted Tea Grey Cup Halftime Show, will be played from BC Place Stadium in Vancouver on Sunday, November 17 with kickoff slated for 6 p.m. ET/3 p.m. PT. A limited number of tickets are still available via Ticketmaster. The championship contest will be broadcast live across the nation on TSN, CTV and RDS. CBS Sports Network will exclusively televise the Grey Cup in the U.S. Viewers outside of North America can tune-in for free via the league’s livestreaming platform, CFL+.
