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<li>Genius Sports and Football DataCo enter exclusive period of negotiation for official betting data rights for term 2025-2029.</li>
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Genius Sports Limited (“Genius Sports”) and Football DataCo (“DataCo”), the data rights holder of English and Scottish football, have entered into an exclusive period of negotiation to extend their official betting data partnership.
The agreement remains subject to contract and approval of the Leagues and their respective Clubs.
Since 2019, Genius Sports has been DataCo’s exclusive supplier of official low latency data from the English Premier League (“EPL”), English Football League (“EFL”) and Scottish Professional Football League (“SPFL”) to the global sports betting industry. The current rights agreement runs until the end of the 2024-2025 season with the new rights cycle being 2025-2029.

Genius Sports chosen as successful bidder for exclusive Football DataCo betting rights through 2029

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