Exclusive insights from marketing leaders
How and where are brands spending their budgets in 2024? What are the biggest challenges facing sports marketers today?
We interviewed executives at 100 brands to reveal the winning strategies and innovative tactics that will define sports marketing success in 2024.
Inside the report
01
Targeting the right sports audience
For 53% of brands, audience targeting is the biggest challenge right now. Discover best ways to target fans.
02
The need for first-party data
42% of brands say building owned sports audiences is a priority – but where do you even begin?
03
How to run an omnichannel strategy
With awareness a key objective for 82% of brands, learn how to target fans across every digital channel.
04
2024: A sporting year like no other
49% of marketers say their budgets increased in 2024. Discover what channels and sports they are investing in.
