Fan Advertising

This is smarter
sports advertising

Welcome to Adtech — built for sports. Unlock deep fan insights and real-time
data to cut through the noise and reach new audiences globally.

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Sports partners

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10

Years of engaging sports fans

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Brands using Genius to engage fans

Your new sports advertising strategy starts here

Reach the exact sports audience you're targeting

This is media buying — re-imagined for sports audiences. Reach new fans with our programmatic, social and search media buying service. Speak to specific groups of fans in the right place, at the right time with a DSP designed for sports — not anything else.

Create thumb-stopping, next-gen creative

Design, automate and scale data-driven ad creative. Engage and convert sports fans with unmissable moments across video, display and CTV. Pick self-serve or fully managed — it’s completely up to you.

Next Gen
The ID solution for sports fans

Reach fans cross-platform, cross-device with our proprietary fan identification solution for advertising. ​FanHub ID is the first unified fan identification solution for advertisers, sports content owners and broadcasters.

Fanhub Id
Turn insights into results. And some.

Track performance and visualise ROI for your advertising campaigns with self-service reporting tools. See the bigger picture with intuitive filtering options that include regional, national and international location reporting on all your campaigns and content.

Insights Results

The future of sports advertising

Meet fans from Boston to Berlin and Beijing

Captivate millions of fans from every corner of the globe. Give your brand a voice in all the right places, across a multitude of regions and sports.

In Focus: Who are NFL fans and how can brands engage them?

Meet Fans Visual
Make ads built on
data — sports data

Automate ad production with dynamic creative powered by groundbreaking sports data. Deliver campaigns at the speed and volume needed to grab attention, and in the moments when fans are most engaged.

Make Data Ads Visual
Compete in a
cookie-less world

Target fans without cookies. Access millions of new fans in a compliant way, but without sacrificing personalisation. Segment and target audiences based on demographics, sporting interests and previous purchase behaviour.

Compete Without Cookies Visual

Cut the cookie: How brands can win at sports marketing in Google’s new cookie-less world