Winning teams.

 Built on Genius.

When it comes to sports fans, Genius Sports just gets it. It was super-easy to design ads at scale using live scores and stats from FIFA World Cup games. As a tournament sponsor, Coca-Cola needed to be a leading voice and Genius Sports helped us do exactly that.

Genius is an important partner that helps us drive fan engagement in the sports betting space and beyond. Innovation has been, and continues to be, at the core of our relationship

We first used the product in 2020 and on re-joining the Premier League, the software was a no-brainer. The ease of use has saved our department hours of data collection, allowing us to provide further tactical insights to coaches and players.

Technology continues to drive how data is collected, analysed and presented. Working with Genius Sports' Second Spectrum technology enables Football DataCo to be at the cutting edge of what is possible, and we look forward to developing new ways of using data for our stakeholders.